HARVARD INTERNATIONAL

The Certificate in Marketing :
The Introductory Certificate in Marketing enables trainees to develop
an understanding of the key areas of marketing and the basic techniques
used in the marketing of products and services.

It is intended for people wishing to gain basic marketing knowledge and
skills before progressing to the other levels of Marketing, or just to
complement and extend their business studies knowledge.

The Certificate in Marketing enables new trainees new to marketing to
develop a broad understanding across a wide range of marketing activities
, including advertising, PR, sales promotion and market research.

It provides trainees with a sound knowledge of current trends and changes
in marketing practice and to illustrate their understanding through the

use of real experiences of marketing.

The qualification is suitable for people intending to work as new entrants
to the industry.

The Certificate in Marketing enables trainees to develop a broad, strategic
understanding across the full range of marketing activities, including
advertising, PR, sales promotion and market research.
It provides candidates with a sound knowledge of current trends and changes
in marketing practice, the ability to apply this understanding to real life
scenarios, and illustrate their understanding through the use of real
experiences of marketing.
The qualification is suitable for people working as junior marketing
managers or team leaders.

Internet Marketing Course :
The Certificate in Internet Marketing enables trainees to develop a broad, strategic
understanding of the full range of Internet marketing activities.
It provides trainees with an understanding of the distinct differences between marketing
using the Internet and more traditional marketing media and the ability to apply this
understanding to real-life scenarios.
The qualification is suitable for people whose current or intended job role includes
utilizing the Internet to generate marketing activity, or those that just want to broaden
their marketing understanding.